Measuring User Adoption

Why is there always so much talk about user adoption? Delivering value is not just getting something done, it’s only when it’s used and cared for by consumers when it becomes of value. And I refer to consumers over customers, clients, stakeholders… as to whom consumes whatever it is that has been delivered. We must […]

User Adoption Strategy for SaaS -Do you have One?

The average company spent $343,000 on SaaS in 2018, up 78% from the previous year. With this level of investment, it’s more vital than ever that employees are taking advantage of these ever-increasing purchases. A user adoption strategy becomes a necessity. Last year around a third of companies had user adoption rates for their CRM […]

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